Selling automobiles is one of the toughest gigs on the planet today. Your potential customers have a lot of tools at their disposal that can suggest what a “good” price is for the vehicle they want to purchase. There are even online financing options that encourage specific negotiation tactics that can reduce your bottom line.
One of the easiest ways that you can encourage consistent growth, more customer contact, and profitable management is through the use of 360-degree virtual tours of your facilities.
People like to know what to expect when they arrive at your dealership for the first time. Instead of listening to the radio for a deal on one vehicle that’s in your lot, they want to find the best value purchase for their needs. By displaying your showroom through an interactive virtual environment, you can encourage the first steps toward a mutually beneficial relationship.
A 360-degree virtual tour is not a catch-all solution. Dealerships must provide a well-rounded assortment of features and services to entice today’s savvy customer. You’ll want to include buyer’s guides, owner’s manuals, and service calendars on your website in addition to this content.
You can use the virtual tour as an optimization tool as well when your focus is on value. Today’s customers want to know what is in it for them if they decide to purchase a vehicle from you instead of a competitor. By letting them see what to expect before they arrive, you are setting your business apart from the rest of the competition.
This option is also an effective way to highlight specific vehicles, show off a sales event, or provide an informational resource to customers about the various makes and models that are in your inventory.
Compared to other forms of advertising, a 360-degree virtual tour is an affordable way to reach out to customers. Let’s schedule your appointment today to help you take advantage of all these potential benefits.